CONCEPTUALIZATION, LEAD ART DIRECTOR, STORYBOARD, GRAPHIC & AUDIO EDITING AND VIDEO PRODUCTION
Photoshop, Illustrator, Audition, After Effects and Premiere
Currently in production, this project is being developed to display the negative effects of both vaping and smoking, as well as inform that neither is better than the other.
This project started with a weak script with no real direction. Initial drafts lacked the strength of delivering the message rather than just specifying a comparison of one vice over the other. This presentation also had to target young adults as the rise of vaping has grown within this age group. A brainstorm of ideas lead to a re-write from the script writer, changing the direction to a solid narrative, with a strong message.
With most of the development produced in After Effects, this project has proven to be my most ambitious and the most challenging. Creating a 3D space where real objects interact as characters, while still being aware of motion, lighting, shadows, audio and timing, it is the best example of what can be achieved when experience, creativity and technical skill all come together to tell a great story.