Final Video
Highlights
Solo Role
CONCEPTUALIZATION, LEAD ART DIRECTOR, STORYBOARD, GRAPHIC & AUDIO EDITING AND VIDEO PRODUCTION
Software
Photoshop, Illustrator, Audition, After Effects and Premiere
Description
This project started with an outline with no real direction. Initial drafts of the script lacked the strength of delivering the message rather than just specifying a comparison of one vice over the other. This presentation also had to target young adults as the rise of vaping has grown within this age group. A brainstorm of ideas lead to a re-write from the script writer, changing the direction to a solid narrative, with a strong message.
With most of the development produced in After Effects, this project has proven to be my most ambitious and the most challenging. Creating a 3D space where real objects interact as characters, while still being aware of motion, lighting, shadows, audio and timing, it is the best example of what can be achieved when experience, creativity and technical skill all come together to tell a great story.
2022 AVA Digital – Platinum Award:
AVA Digital Award Page
2021 MarCom – Platinum Award:
MarCom Award Page
2021 International Design Award (IDA) – Honorable Mention:
International Design Award (IDA) Award Page
Storyboard
